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Adweek on "I Can't Breathe"
Gimme that Fillet-o-Fish Spot
Favat’s LinkedIn Profile
the truth
Arnold website

Pete Favat

CCO, Arnold Worldwide


Claim To Fame: "I Can't Breathe" Documentary.

Pete Favat lives and breathes everything creative. He oversees all of Arnold’s clients and is credited with launching truth®, the most successful national anti-tobacco program ever. Pete’s won every award there is to win, including Gold Lions at Cannes, Gold pencils at the One Show, Communication Arts honors, Andy’s, Clio’s, British D&AD, and Grand EFFIEs. In addition to advertising, he directed a highly acclaimed documentary film for MTV called “I Can’t Breathe.”

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