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Rick Boyko

Director, VCU Brandcenter


Claim To Fame: Helped push Ogilvy & Mather into the future

Boyko began his career as an art director at Leo Burnett, Chicago, where he worked on the United Airlines account. In the 1980s, he made his mark at Chiat/Day Los Angeles, working on acclaimed campaigns for Mitsubishi Electric, Nike, Pizza Hut and Home Savings of America. Rick joined Ogilvy & Mather New York in 1989, subsequently working on American Express and Duracell, and in 1994 he was named creative head of the New York office and appointed to the Worldwide Board one year later. In 1997, Boyko was named Chief Creative Officer and Co-President of O&M New York. He created an internal design group called The Brand Integration Group, and also helped implement "Young Guns," an in-house mentoring program for young creatives joining the agency. In 2003, he retired from the industry to become Managing Director of VCU Brandcenter.

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