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Euro RSCG
Evian
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Remi Babinet

Founder/Global Creative Director, BETC Euro RSCG


Claim To Fame: Founder of BETC Paris and Global Creative Director of Euro RSCG Worldwide, and proud father of the Evian Rollerbabies

Rémi is the founder of BETC Paris, France’s leading agency, and Global Creative Director of the Euro RSCG Worldwide network. Now 15 years old, BETC holds a unique place in the industry. Named in 2002 ‘European Agency of the Year’ by Ad Age Global and ‘most creative French advertising agency’ 11 times in 14 years, BETC has carved out a brand image that is original and resolutely modern for its many clients – Evian, Air France, Peugeot, Canal +, Petit Bateau, Lacoste. BETC regularly wins international prizes for its campaigns and is one of only 12 agencies in the world to be ranked in the Gunn Report for the last six years in a row. Rémi’s recent achievements include the Evian Rollerbabies campaign, which has spawned the most viewed online ad of all time – 30 million views and counting. He also conceived and wrote the book BETC Paris, which came out at the beginning of the year. He is also Head Lecturer at the Institut des Sciences Politiques in Paris, and from 2003 to 2007 he was President of the French Art Directors Club. It is Rémi’s belief that advertising should be open to and engage with the world around it, thereby creating new ways with which to interact with society and consumers.

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